This collage features a few downtown Lowell's small businesses: The Flower Mill, Humanity, Little Delights Bakery, Sweet Lydia's, Old Court Irish Pub, Tutto Benne, Pure Froyo and Runner's Outlet. |
What do an art gallery, a sweets shop, an army supply store and a clothing store have in common? They are all located in downtown Lowell, and they are willing to offer discounts to UMass Lowell students.
Robert Campbell, UMass Lowell student and intern at the Merrimack Valley Small Business Center, believes there is a gap between small businesses in downtown Lowell and the university. He is currently collaborating with UMass Lowell's Office of Community Relations Executive Director Paul Marion to help bridge the gap and to create a better relationship between the university and the community.
Campbell wants students to better
understand the opportunities downtown Lowell has to offer, as well as
the impact they can have on the community. “There is a large amount
of local resources downtown, and students don't understand what they
have for local resources throughout the day, whether its food,
materials, or even hobbies, they have an entire downtown that wants
to get them down there, and they can make an economic impact,
bringing local stimulation to the area,” he said.
The Office of Community Relations
supports Campbell's efforts, said Marion. “In the Community
Relations Office, we're trying to better understand the views of the
students so that we can be as helpful as possible in making the
connections, and encouraging partnerships between organizations or
businesses and the university,” he said.
Marion emphasized that downtown Lowell
businesses are eager to have more interaction with the university
community. According to “The Inn & Conference Center and
Beyond: The Lowell Plan, Inc.-UMass Lowell Downtown Initiative Report
Executive Summary,” written in 2010, “Of the 33 downtown business
owners interviewed in 2009 and 2010, 85 percent expressed interest in
UMass Lowell expanding further downtown and 27 percent host unique
events of interest to students.”
Marion attributes the poor connection
between students and businesses to a “deficit of information.”
Campbell agrees with Marion, and thinks
that students need to broaden their downtown Lowell experiences.
“Students know about the bars, but they really don't understand
what else downtown provides them, and that they have free
transportation there,” he said. “Until I ran my campaign, I
didn't even fully know what downtown Lowell offered with all these
different businesses.”
Melanie Doucet, a junior psychology
major, was not aware of the discounts available downtown. She,
however, likes to go to downtown restaurants like Life Alive because
of “the relaxed environment and the healthy food options,” she
said.
Both Marion and Campbell want students
to be more aware of what is available downtown, but they also think
that the businesses need to take responsibility for reaching out. “We
used to always get feedback that there is not enough experiential
things to do {in downtown Lowell}...There are certain activities that
we have heard students are interested in, but this is where the
private sector needs to respond,” said Marion.
Examples of businesses that offer
discounts to students are the Time Out Cafe and the Army Navy Store,
which received the Most Unique Business in Downtown Lowell award.
Mill No. 5, a refurbished mill located on Jackson St., offers retail
experience, a Black Box Theater, yoga studio and more.
Marion said that Mill No. 5 is just
what the city needs. “It fits that strategy of sort of experiential
retail. It's not a cookie-cutter type of experience. It's something
different,” he said.
It is important to have something as
unique as Mill No. 5 because “The experts in retail will tell you
now that cities like Lowell that are trying to compete in the retail
market, really have to be looking to compete in what they call
experiential retail. The malls aren't going to go away, there are
strip shopping malls... so there has got to be a different strategy
for the small, kind of older cities. It's very possible, it just
takes a different way of thinking about the retail experience,”
said Marion.
Places like Mill No. 5 offer not only a
unique retail experience, but a cultural experience that can add
value to your college experience, said Campbell.
The relationship between UMass Lowell
students and downtown Lowell can be symbiotic, said Campbell. “If
they {students} are shopping downtown, they are stimulating the local
economy,” he said. “They can make the occasional hire if they are
more supported,” he said.
Marion supported Campbell's statement,
and stated that small businesses owners have approached him about
hiring UMass Lowell students. They would be interested in hiring
college students over high school students, he said.
Campbell believes
that the university and the downtown Lowell community would benefit
from a stronger connection. “Right now I look at UMass Lowell, and
I think that UMass Lowell is 100 percent growing in the right
direction, and I think the local community has an opportunity to grow
with it, and by educating students on what downtown offers, it can
grow.”